Good things are growing in Melbourne Australia. New
Gods are an up and coming five piece band that has just released their
debut album onto digital cassette called Beloved. It’s clear that a lot of time and effort went
into the band’s first effort and it’s not often that you come across an album
that has something to give on each track. This album is being touted as a digital cassette.
The word cassette may bring to mind a few things for people who had the privilege
to live through the era of cassette tapes. You might feel inclined to write
this album off as part of the recent lo-fi movement that co-opted this
particular medium to distribute their grainy sounds born in the comfort of someone’s
garage. You can’t though, the tracks may have a bit of background noise to them
but the lyrics are not masked by an overwhelming layer of distortion. For a lot
of those lo-fi bands this layer of distortion acts as a kind of camouflage for
either a lead singer with little to no vocal talent or lyrics that ring hallow
in the ears of listeners. Luckily, that is not the case with New Gods’ album Beloved, to miss the lyrics that populate this album would be at
the loss of the listener.
This album has a certain quality to it. Each track can touch
the inner plaid wearing youth of a certain generation while also calling to
mind even older musical eras which must have played a role in the development
in New Gods sound. There are a few
tracks that stand out on Beloved, Beneath the World is the lead off track
and it creates an atmosphere that is both dreary and oddly comforting thanks in
large part to the featured piano portion. Too
High starts out with a mood setting bassline but what stands out on this
track are the great background harmonies that will resonate with anyone into Fleet Foxes.
It isn’t a simple task,
Beloved just hits all the right notes as a debut album. The final track, Deeper Love, features a prominent piano
portion and ends with explosive horns and vocals. It leaves you with a sense of
satisfaction that is hard to achieve for any song. It’s impressive that every
track has something to offer and is undeniably good. Beloved is far from a youthful romp. The tracks on this album have
a very serious tone, similar to that found on a The Mary Onettes album but without the 80s flare. All and all, you
will be hard pressed to find anyone who does not like at least one of the
tracks on this album.
If Beloved can gain an audience then you
will be hearing about these guys in the months and years to come. You can
listen or download the whole album at belovedalbum.com